Buzzphoria is a Metro Detroit based marketing and PR agency that specializes in brand strategy, media relations, social media, and event marketing. The firm helps clients craft strong, story driven campaigns across digital and traditional platforms.
In Summer 2025 through my internship, I rebranded and redesigned Buzzphoria’s website, transforming its outdated look into a modern design that better reflects the company’s creativity and full-service capabilities.
Marketing & PR
BUZZPHORIA
TO BE RELEASED WINTER 2026
WEBSITE RE-DESIGN
HOME PAGE
My vision for the homepage was to create a bold display of the company’s name as a confident statement for the rebrand. Since I was given limited content and imagery, I focused on using layout and design to bring the site to life.
ABOUT PAGE
ORIGINAL “ABOUT” PAGE
CASE STUDIES
I designed a case studies page for BUZZPHORIA to display their work, organized by service and industry.
ORIGINAL WEBSITE
The original website had no case studies page to display work. There was a page displaying the services in a long list of text with very little direction.
I explored numerous research methods such as interviewing vintage shoppers, gathering data through a Google Form, and conducting a competitive analysis of online resale platforms.
Vintrove connects vintage clothing enthusiasts through a marketplace and forums for sharing style tips and stories. It fosters direct buyer-seller interaction for a more informed and sustainable shopping experience.
I designed Vintrove in Figma, using feedback from vintage lovers and user interviews. These revealed common frustrations, leading to the problem statement: vintage shoppers often face limited product details and poor communication on resale platforms.
Vintrove
Community and Marketplace
Featured Wireframes
Working on Vintrove in Figma taught me how to create a cohesive design system that supports both marketplace functionality and community features. I got better at using components, auto layout, and prototyping to build a scalable, user-friendly interface that made the experience feel intuitive and engaging for vintage shoppers and collectors.
Full Prototype
Ideate
Organization App for Creatives
Ideate is a creative tool for capturing and organizing ideas on personalized boards. Users can upload content, explore AI-driven inspiration, and view posts from friends. I designed it in Figma, shaped by feedback from creatives and campus interviews.
The core problem: creatives need a simple, centralized way to save ideas and files from anywhere. Ideate helps tackle creative block, disorganized notes, and collaboration challenges across fields like design, art, architecture, and academia.
