Summer 2025
Buzzphoria Marketing & PR Co
Website Re-design & UX
Buzzphoria is a Metro Detroit based marketing and PR agency that specializes in brand strategy, media relations, social media, and event marketing. The firm helps clients craft strong, story driven campaigns across digital and traditional platforms.
In Summer 2025 through my internship, I rebranded and redesigned Buzzphoria’s website, transforming its outdated look into a modern design that better reflects the company’s creativity and full-service capabilities.
Summer 2025
Re-design to be released Winter 2026.
Featured Wireframes
Project Overview
Core Problem
Buzzphoria’s existing website presented several user experience challenges that made navigation feel overwhelming and unclear. Many of the images were dated and low resolution, and the site lacked case studies to showcase the company’s work. The main navigation menu also included an excessive number of pages, many of which could have been combined into more streamlined, concise sections to improve flow and reduce overwhelm. Instead, users were met with a lengthy list of services and industries served, with minimal guidance and no clear calls to action. These issues highlighted the need for a thoughtful redesign to improve flow, clarity, and overall usability.
Pages from the original website: “Services” (left), “What We Do” (right).
Above - screens from the original website: “Services” & “What We Do” pages.
Solution
The redesigned Buzzphoria website delivers a clearer, more streamlined user experience. The overall structure was simplified, with the navigation menu consolidated into cohesive sections to reduce overwhelm and improve flow. Content was reorganized for clarity, supported by updated high resolution visuals and a dedicated case studies page that better showcases Buzzphoria’s work.
Home & What We Do - Redesigned
